Archive for Social Marketing

Twitter is not just for fun.  It is the third most popular social networking site with 80,500,000 unique visitors each month.  Although it began as an experiment in 2006 to provide status information for taxis and messengers, it has evolved into an information phenomenon.  From “brick and mortar” to Internet-based businesses, companies are making Twitter a part of their business strategy.  It lets businesses build relationships with customers and share or gather information in real-time.  Twitter messages – called “tweets” – use up to 140 characters to say “what’s happening.”  Due to their brevity, tweets are perfect to send from mobile devices, desktop computers, or anywhere.  Launching a new product, sharing an idea, or announcing an event?  Just send a tweet.

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LinkedIn is a site for professionals, business owners, and entrepreneurs to connect and exchange ideas, offerings, and much more.  A LinkedIn presence is a great way to remain current in an ever-changing digital world.  Currently, LinkedIn has over 65 million connections.  And whether you’re looking for key talent, partners, or business opportunities, this is the place to be.  Click on the link here and join the conversation.

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YouTube provides visual communication.  If a picture is worth a thousand words, what is the value of a YouTube video?  It’s the fourth most visited site in the United States, with hundreds of millions of video viewings daily.  Can your business afford to miss this opportunity?

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Facebook is the most popular social networking site, according to ebizmba.com.  It has more people connected than the population of many countries.  At every hour of the day people are logged in and connecting.  There are over 250,000,000 unique monthly visitors.  Many companies include a Facebook presence and a Facebook fan page in their marketing campaign.  This is a great way to reach a very broad audience.

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Social Networking is now an integral part of business development.  There are many social networking sites, but where did it all begin? 

The actor Kevin Bacon launched the first Internet-based social networking site in 1997 called SixDegrees.org.  He based it on the idea that each person is separated from others by no more than 6 relationships.  Kevin’s organization is dedicated to doing good – it’s a social network with a social conscience! 

Now the Internet has many social networks like Facebook and LinkedIn, and also social media sites like YouTube.  So, you can connect to friends, family and business associates with the click of a mouse.  Social Networks are changing the way companies reach their target market.  It’s all about being where your audience is today.

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